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PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention
Frontiers | The study on the impact of short video tourism Vloggers at social media platform on online sharing intention

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an

Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
Frontiers | Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an
Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image an

Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing
Sustainability | Free Full-Text | How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing

Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram
Full article: Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

PDF) Effects of fashion vlogger attributes on product attitude and content sharing
PDF) Effects of fashion vlogger attributes on product attitude and content sharing

YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect
YouTube vloggers' influence on consumer luxury brand perceptions and intentions - ScienceDirect

Sustainability | Free Full-Text | Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective
Sustainability | Free Full-Text | Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective

Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text
Effects of fashion vlogger attributes on product attitude and content sharing | Fashion and Textiles | Full Text

How fashion and makeup brands use beauty gurus and vloggers on YouTube to increase brand awareness | IT382 - Digital Marketing
How fashion and makeup brands use beauty gurus and vloggers on YouTube to increase brand awareness | IT382 - Digital Marketing

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers
Sustainability | Free Full-Text | The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers

PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu
PDF) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter | Huseyin Ekizler - Academia.edu

JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
JTAER | Free Full-Text | The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective

Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE
Effect of parasocial relationship on tourist's destination attitude and visit intention | PLOS ONE

Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight
Social media reviewing channels: the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction | Emerald Insight

PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar
PDF] YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour | Semantic Scholar

Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library
Social media influencer marketing: A systematic review, integrative framework and future research agenda - Vrontis - 2021 - International Journal of Consumer Studies - Wiley Online Library

View of Instagram influencer marketing: Perceived social media marketing activities and online impulse buying | First Monday
View of Instagram influencer marketing: Perceived social media marketing activities and online impulse buying | First Monday

PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH
PDF) EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

A Multiple Group Analysis of Absolute versus Accessible Personal Luxury Goods Consumption Behavior among Generations X and Y in
A Multiple Group Analysis of Absolute versus Accessible Personal Luxury Goods Consumption Behavior among Generations X and Y in